2009年4月14日星期二

A Booming Online Business: E-book Selling


Low-cost self-help e-books that deal with money making schemes and such on- and offline are in high demand these days. This is because people are slowly opening their eyes to the benefits that the internet and technology bring to marketing their products and even services. Also, these e-books help the regular internet surfer get ideas on what he can do to earn as he does so. E-book selling is indeed now a booming business today.

E-book selling can net you 100% profit compared to the 10 to 25% that you usually get from those of traditional businesses. The business scheme is likely cheaper than selling books which have been published in print simply because it’s free to publish such things on line than getting a publishing company to print your work for you on paper. There is also less barriers you need to go through when e-book selling as opposed to getting your work published by renowned printing companies.

Before you can sell your e-books, however, here are some things you need to know to market your e-book wisely. First tip is to fully understand the nature of your business and the e-book itself. Should you let your clients download freely as they pay? Or should your clients achieve a certain level first before they could avail of the e-book you’re selling? Either way you choose, you can be assured that this will keep your clients of being dissatisfied with the product or rather, the e-book. Second, you should establish guidelines on who is able to download or access the product. You can either set up a password for your customers after providing them a sample of your work for preview or you could allow them to download it and then ask them to pay for it as they’ve read a part of it. Lastly, determine the use of your e-book. Is it for personal use? Is it for business use? How about to help your target market, the students, with their academics? This will, in turn, determine your target market.

Clients pay for e-books using their credit cards. In selling e-books, you should establish a reliable payment method that does not compromise their personal information. This can help establish trust between you and your customers. Their personal information should be protected from those who would want to exploit their personal information for other means.

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