3 Secrets for Creating a Successful Newsletter that will Bring You a Nice Online Profit (Part 1)

Creating a successful newsletters, like everything else, has a formula for success. If you don't follow it, your newsletter probably will be just another newsletter that your subscribers will hit the "Delete" button and send it to their mailbox trash. However if you follow the same formula that other highly successful newsletters are using, your subscribers will read your every newsletter issue, love it, and even recommend it to their friends.

So would you like to discover the top 3 secrets of this formula to make your newsletter highly successful?

Then let's get started...


Secret 1 - Give Your Newsletter a Shining Personality
When I compared different highly successful newsletters in different topics, I found a similar very interesting trait in all of them…

Having a personality.

So what does it mean?

It means the author makes his newsletter unique by letting his personality shine through his every word in his newsletter. You see, we are humans and it's a proven fact that people are interested in people. We don't like to read a faceless newsletter who we can't feel a connection with – like a robot has written it.

We want to feel there has been a real person just like ourselves behind the keyboard typing those words. We want to feel we know that person.

How Can You Give a Personal Voice to Your Newsletter?

That's not difficult. Here are some ideas...

Include a section at the beginning of your newsletter called "Editor's Notes". It's where you always get a chance to say "hi" and talk to your subscribers from a more personal level. Here are some other creative names for this section that I've heard...
(For example the editor's name is Mike)

• Greetings from Mike

• Mike's Friendly Corner

• Coffee Break

• Mike's Ramblings

• On The Personal Note

The list can go on and on.

Another good idea is to include your photo in your newsletter. You can just include a small photo of yourself in the Editor's Notes section. (Of course you'll need to have an HTML newsletter to be able to include pictures.)

Also you can talk about some recent things that are happening in your life. For example if it's near Christmas, let your readers know what your plans are for the holidays. In the upcoming weeks before Christmas, tell you readers what you're going to do.

3 Secrets for Creating a Successful Newsletter that will Bring You a Nice Online Profit (Part 2)

Secret 2 - Provide Helpful Content that Your Readers Want
Want to have a newsletter with thousands of fans and loyal readers?

Then simply give your readers helpful information that they want.

What does it mean?

It's simple. Everybody knows you should offer helpful content in your newsletter.

But what few people pay attention to, is giving their readers what really want. Because not every helpful information is what your readers want. Let's say you publish a newsletter about cars. You keep including information and pictures for Mercedes Benz in issue after issue.
The information and pictures are really cool and useful. So you think your readers love it.

But without you knowing this, there is a problem with that…

85% of your readers are interested in Ferrari – and not even a bit interested about Mercedes Benz. So imagine how frustrating it is for them to hear all about Mercedes Benz in your newsletter week after week.

See the problem here?

That's why you should not only provide helpful content, but also the information that your readers really want. Otherwise, it will be like giving very valuable information about growing a coconut tree to Eskimos. Your information is still very helpful – but not to your readers.

Most newsletter publishers give their readers what they think their readers want… which is by the way 80% not right. So How can you discover what your readers really want?

Simply ask them!

Yes, you can run a simple and easy survey from your list and ask them what they want to find most in your newsletter. You'll be surprised about the responses. You can simply create your survey outline by email and send it to your list and ask them to reply back, or if you want to look more professional and get more response, you can simply use SurveyMonkey. It's a great survey service that I have personally used and have seen other big newsletter publishers use too. So find out what your readers most like to hear about, and then give it to them. Then I promise you will have a big list of fans and loyal happy readers behind you.

Now let's get to the last newsletter success secret.

Secret 3 - Use a Professional, Reader Friendly Newsletter Design
I still can't believe how many honest, hard-working newsletter publishers spend hours on writing and preparing each issue and still kill their efforts and results by using a poor newsletter design for their newsletter.

It's like you spend years of your life writing an awesome book and then when it comes to choosing a cover for it, you use a very cheap and low-quality paper and write the book title in handwriting on its cover.

Wouldn't it be insane?

Still, some people do the same with their newsletter. Even if the newsletter content is very helpful, people won't still read it because they are turned off by the low quality and cheap looking design so much that assume the content will be as bad as the design. Or maybe the design is so bad that hurts their eye to read the articles – like too small text or a cluttered look that confuses them which part is where.

So what about you?
Is your newsletter design really professional? Or maybe it is killing your newsletter readership...
You can read this article and learn 3 ways to easily get a professional design for your newsletter that your readers will love. You will find this article an eye-opener.

Final Thoughts
So now you know the top 3 secrets to have your own highly successful newsletter...

1. Give Your Newsletter a Personal Voice
2. Provide Helpful Content that Your Readers want
3. Use a Professional Design for Your Newsletter

So now you are armed with powerful information that can help you transform your newsletter success.

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Going Natural 2.O - First Video

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