2008年2月26日星期二

14 Strategies to Make Your Resell Rights Business More Profitable - Part 1

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Resell rights products are products that grant the rights to the purchasers to resale them on the Internet and keep 100% of the profit made from sales. Resell rights products generally are info products such as e-books, reports, software and so on. It makes starting an info product business easier.

Most resell rights info products come with a ready-made sale website, once you have bought them, you can immediately upload every things to your hosting account to starting selling info products on the net.

Resell rights can only get your online business up and running fast and easy but, to make your resell rights products business a success, there are many resell rights strategies needed to be learned. Below are 14 strategies to help you out in order to make a lucrative income from selling resell rights info products:

1. Read the product's license so that you understand fully how you can use the product for your business. If you don’t know something, just send an email to ask the original product creator .

2. You'll get a sales page or sales website along with the resell rights product you are buying. Change and customize the sales page before publishing it on the Internet so that your sales page don't look like anyone else’s.

3. Add bonuses to the resell product you are selling. Make sure the bonus products are related to - but not in competition with the resell product. Giving bonuses will encourage your potential buyers place an order.

4. Build an opt-in email list. Maintaining a list is an excellence way to establish good relationship with your potential customers and getting them to buy your product. You may offer free gifts or free courses through website to encourage visitors to opt-in your list to get your free offers.

5. Use article marketing to promote your resell rights business. Try to write as many articles related your business as possible and submit them to well known articled directories like Ezinearticles.com, Goarticles.com and Searchwarp.com. If you can't write articles, you may find a freelancer writer in Digital Forum - Content Section to help you out. Don't pay more than $10 per article.

6. Run a Google AdWords advertising campaign for your product to see whether it generate sales for you. Check your competitors ads to see what profitable keywords they are using and target your AdWords ads on their keywords. Finding the profitable keywords of your competitors are quite difficult, but a free PPC tool called Hexatrack could help you out.

Also try to look for keywords that are related to your product but not yet discovered by your competitors. These keywords may send you low traffic but, since they are not popularly used by search engines users, the PPC cost you need to pay will be much cheaper compared to those highly popular profitable keywords.

7. Get testimonials for your sales website. The original product creator may have provided you testimonials but you want your sale page to be unique so that it is different from everyone else’s. You can invite some people to test your products and write a testimonial for you.

2008年2月12日星期二

15 Tips to Help You Succeed in Email Marketing - Part 1

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Whether your online business is selling your own developed products or marketing affiliate products to earn sales commission, you have to work hard to connect with your potential customers or target prospects. One of the fastest and cheapest ways to communicate with your potential customers on the Internet is through email.

You can gather your potential customers email addresses by offering something free on your website to entice your potential customers to sign up your offer and give you their email addresses.

Once you got their email addresses, you will start connecting with them often to build up a good relationship and make your propects be familiar with you. This will build up trust and credibility within your email subscribers. And when you have done that, you can expect to make some sales every time you send out a sale email to them.

Writting effective and successful email does require skill and knowledge.You need to know exactly how to write that email that will get people to open and read and get your prospects to take the action that you want them to take. Knowing when to send it also matters.

Below are 15 tips to help you out with your sales emails:

1. Many research have been conducted to find out the best day to send email and the result showed that Tuesdays and Thursdays are the best days.

2. The word 'testing' is important in email marketing. You should always test your email before sending it. First, use a spell checker, then a spam checker, and finally, email it to yourself before you send it to anyone else.

3. Use targeted marketing methods when growing your email list to ensure that those who opt-in to your email list are your target prospect. It is worthless to send email to people who have no interest on what you offer or on your website topic.

4. Research found that people read a message approximately seven times before they will purchase something. So Don’t just recommend your product once – recommend it a few times.

5. Never send out more than one email per day. Depending on what audience you have, you may want to set to send email once or twice per week. At the same time, you don’t want your audience to forget about you. So never let more than a week pass by without connecting your audience.

6. You may send out old offers to your new email subscribers, as long as the messages that you write are not ‘time specific.’ This will allow you to keep profiting from your old emails over and over again, as long as they are still related. Make sure that you keep those old emails clean, and remove sales emails for products that are no longer selling.

15 Tips to Help You Succeed in Email Marketing - Part 2

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7. Your email will look more interesting and professional if you use HTML. However, A lot of email clients either don’t accept HTML email, or the email subscribers have set their client to refuse HTML. So for best result, it is best to stick with plain text.

8. Make thing simple to avoid confusing your audience. In each email, there should only be one of two actions to take. First, they can take the action that you desire, and second, they can close the email and take no action at all. Those should be the only two options.

9. Links will be included in your email body, so make sure the link you added in your email message is clickable. In most cases, the receivers will see a clickable link if you typed in a URL in your plain text email message.

10. Many people use web based email. You should too, for testing purposes. Test your email in different browsers, including Internet Explorer, FireFox, Netscape, and Opera. All of these browsers are free, and you can test them with any free email account.

11. You email message shouldn't be a direct sales offer as people don't like to be sold to. Make sure that the verbiage you are using is not a hard sales pitch.

12. You will want your propects to like and trust you. So make sure not all of your emails are designed to generate a sale. Try to send them valueable info that help them out solving their problems and refer them to free and useful resources, as opposed to always referring them to products that they must buy.

13. You want your readers to feel like they are your friends. In some of your emails, you should refer to real personal details about your life. This can be anything from referring to something cute your kid did to an interesting, somehow related, conversation you had with your wife. Mention your family members by name.

14. Avoid abbreviations, including ‘cyber terminology.’ While such things are fine in personal email to your friends, it really isn’t appropriate if you hope to build a personal relationship with prospects. Some people have no idea what those abbreviations mean.

15. Pay attention to how other people’s sales emails affect you. Open your email client, download your mail, and record your thoughts regarding what you were thinking or feeling as you read each sales email. This is a really enlightening exercise.

Email marketing is a world of its own, and the concepts that work and do not work are changing continuously as users become more knowledgeable. Be sure that you keep up with the latest email marketing techniques and strategies, and be willing to test new things. But, when you do test new things, only send the ‘test’ email to part of your list – not the whole list – to see how it works out.

2008年2月4日星期一

4 Steps to Making Money with Clickbank Affiliate Products Using Bum Marketing Method - Part 1

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Bum marketing is very similar to article marketing. It is actually a variation of article marketing. Bum Marketing is really an Internet marketing method for anyone who wants to sell their own product or affiliate product on the Internet; or wants to get targeted visitors for a website, whether it is a squeeze page designed to get opt-in subscribers, a content based AdSense site, or a website containing a lot of affiliate ads.

Here’s a few sentences to describe how bum marketing works: You research and write keywords rich articles related to your niche, product, affiliate program or website; submit them to large traffic article directories and sites, let the search engines index them and send visitors to your article pages, then generate affiliate sales, get lead and opt-in subscribers or earn money from selling your own products.

Below is a step-by-step plan to applying bum marketing for promoting your Clickbank affiliate product and generate Clickbank affiliate commission.

Step 1 - Find Several Products to Market and Promote
You will have to look for several quality products to promote. One of the good places to find products to promote is Clickbank. To find out which products are good in quality and successful in Clickbank. You need to conduct some research. You may look at the gravity ratio of the products provided by Clickbank, high gravity of a product would simply mean it has attracted a lot of affiliates to promote it and indicate that it may be a good product. You should also ask the seller or merchant about the conversion rate of the product. A product with conversion rate of 4% is reasonably good. It means that for every 100 potential customers to the website, 4 of them will make a purchase.

When it comes to sale commission sharing ratio, you should pick products that offer at least 50-60% commission. This is to make sure you earn enough for your time, marketing efforts and costs.

Choosing affiliate programs that offer residual income is a great idea for earning steady income for long term using bum marketing method. There are still not many bum marketers taking advantage of promoting residual income affiliate programs that pay every month.

Here is how these programs work. You promote a product one time. A customer purchases the product. Every time they come back to purchase another, you earn more money. Promote a product once and are paid for as long as that customer stays as a customer. For example. If you promote a paid membership website and make a sale, you will earn that same amount of sale commission every month for as long as that customer stays as a paid member of the site.

Residual income affiliate programs have pretty good earning potential in the future. If you want a list of some good affiliate programs that offer residual income opportunities, check out this site:
http://www.lifetimecommissions.com

Step 2 - Find at least 20 keywords for each product
If you can find more keywords, even better, but begin with 20 first to find out if the product will be worth it. You don’t want to spend a hard time writing 50 articles to promote a product but later then discover that the product is hard to convert into sales.

You may start off by writing 30 articles to promote a specific product. If you make no or very little sales, then you should look for another product. The great thing about bum marketing is it's a useful and free method to test whether the products sell well. If a product converts well into sales, then there is nothing stopping you from advertising with PPC programs like Google Adwords and Yahoo Search Marketing.

To continue reading part 2 of this article, please visit here.

4 Steps to Making Money with Clickbank Affiliate Products Using Bum Marketing Method - Part 2

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In case you haven't read part 1 of this article, please visit here.

Step 3 - Write your keywords optimized articles

Now is the time to write your articles. You have found several quality products; you know they will convert if you market them right, so there is nothing stopping you from making a nice income except your willingness to write many articles. If you are good in writing, writing 30 articles for each product isn’t a problem to you. But if you are not able to write that amount articles in short period of time, you may follow what many other bum marketers did which is outsource your article writing work to others. Here’s a forum that you can find freelance writers:

Forums.digitalpoint.com - Content Creation

Many people offering article writing services in the forum for as little as $5 to $8 per article. To keep your cost down, I would suggest you pay not more than $6 per article. Here is a tip when hiring writers: Never pay upfront. Pay only when the articles are ready. Write the articles fast. Give them an action plan to use, top it off with an interesting author bio/resource box and you will probably generate sales.

Step 4 - Build your landing pages and submit your articles
Travis explains everything about landing pages in his free bum marketing method course, but what I've found to work even better then a simple pre-sell page or an opt-in page is to add content around the landing page. That way, visitors land on a page where they have relevant content to read before you go into a hard sell.

For example, you would want to send your article readers to a page of your site. This page would be a mini pre-sell page like Travis teaches doing in his bum marketing course. But instead of just having one page your visitors can click on and either sign up to your free opt-in list or click straight over to your affiliate sale site, on the left or right side of the page, you may include links to other relevant articles that your readers may be interested to read.

With this way, you are likely to make the most money from your bum marketing campaigns, but getting visitors to opt-in to a list is equally crucial, because you can always promote your product to them later by a sending email promotion.

This makes your website look like a resource or information site. Possible this will please your visitors. Visitors are more likely to click through the links you have when you have a website loaded with relevant content and information, not just a blaring sales page. Remember, with time everything gets old.

This is pre-selling at its best. Many people would not give their name and email address immediately just to obtain more information, so give your content and resources to them free frequently, and they will eventually want to give you their email address. There is already too much junk mail out there, so more and more people want something tangible immediately. They do not want you to bombard them with crap, so just don’t do it. Do as I say and make money the right way. Once you have created your landing page, submit your articles to Ezinearticles.com, Goarticles.com and other large traffic article directories.

When you have written more than one hundred articles and submitted them for publication on the large article directories, wait for several weeks to see result. If you find that certain products are doing really good, then put more focuses on these products by writing more keywords optimized articles for these products and publish them on article directories to generate steady sales and commission.

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