The benefits of drop shipping are that the retailer needs not to spend money to buy stock from the wholesaler until a customer purchases an item and thus eliminating the need of product storage space and cash flow issue.
There a few things you must know and understand to ensure your drop shipping business are profitable. In this article, we will take a close look at these 5 important aspects to ensure you can start and operate a profitable drop ship business.
1) Product's market and profit margin
In order to make your drop shipping business as profit as possible, you need to find a product
that has a good market and be able to sell at a price level that will cover your cost and bring you profit. So market demand and profit margin are 2 important factors that have direct impact to your drop ship business profitability:Market demand - you need to find a product or a range of products that already have an existing group of people wanting to buy them. Your market need to be large enough so that you can sell many quantities consistently for long term profit.
Profit margin of each product - The product you are selling will provide you a good mark up in order to make your business truly profitable.
Besides that, you need to identify what competition you have. Find out how much your competitors are charging for similar product. You may need to lower your profit margin to survive in the market.
2) Your decision on what product to sell
When you just begin selling products supplied by your drop ship wholesaler, it is advised that you only pick a few products to sell. Also that those that you have chosen are related, or can be targeted and sold to the same market set. It is important that you don't sell every product you see in the wholesaler's product catalogue. This is to avoid losing concentration and to keep your cost down to minimum. And also you'll have more time focus on marketing to generate sales.
3) The reliability of your drop ship company
Drop shipping has become quite popular. There are many drop ship companies nowadays but not every one of them can be trusted. Over the recent years there have been many scams appeared in this particular industry. Avoid those people who offer to sell your a list of drop shipping companies details for a price about one hundred dollar. Unfortunately, many of these are middle men who portray themselves as drop shippers, and will then charge you much more than you actually need to be paying.
But, don't let these scams frighten and discourage you. Because there are still a lot of reliable drop ship companies you can use for your business. I have compiled a free list of real drop ship companies that you can deal with. You may access the list here.
4) Order and delivery
Some unexpected problems associated with back orders and returns may occur to your business. There will be situations where you find that an item that has been ordered by your customer is not in stock and so there will be a delay in shipping the item which leads to customer dissatisfaction. Thus, you need to discuss these matters with your wholesaler company to work out possible solutions to these matters. This will then provide you with answers that you can provide to your customer if such a situation happens.
5) Business license and trust seals
Since you are running a real online business that sell physical products to people, you are responsible to register your business with your county clerk. It is also necessary that you register with the Tax office so that you get a Tax ID to run your business smoothly and be prepared to file taxes annually. Be honest when dealing with customer and do not spam when marketing your business and products. Make your e-commerce site look professional and pay some money to get the "trusted seals" from websites like bbbonline.org and truste.org added on your site. Customers are more likely to buy from you if they see these "trusted seals" on your site as these seals will make them feel more secure and confident to make payment.
As long as you begin your business with an expectation that your business will be generating decent profit for you, then the chances are that you will automatically see an increase in this.
